Search found 2 matches

by Päivi
2017-9-2 08:04
Forum: Books and research
Topic: Sharing for profit: A new business model?
Replies: 2
Views: 2896

Re: Sharing for profit: A new business model?

Absolutely, and this is where it gets interesting because trust building is an under-examined field in the sharing economy. What makes people trust one firm/product/service rather than another, and how could firms build trust is not clear at all. In the light of extant empirical studies, it seems th...
by Päivi
2017-8-11 07:57
Forum: Books and research
Topic: Sharing for profit: A new business model?
Replies: 2
Views: 2896

Sharing for profit: A new business model?

The sharing economy is believed to radically change consumer behaviour and disrupt business-as-usual, but does it really employ new business models? This article examines sharing economy business models by identifying customer engagement, monetisation and value links that reveal similarities and dif...