Web & SEO Designers Forum

Absolutely, and this is where it gets interesting because trust building is an under-examined field in the sharing economy. What makes people trust one firm/product/service rather than another, and how could firms build trust is not clear at all. In the light of extant empirical studies, it seems th...

The sharing economy is believed to radically change consumer behaviour and disrupt business-as-usual, but does it really employ new business models? This article examines sharing economy business models by identifying customer engagement, monetisation and value links that reveal similarities and dif...