Isn't this business as usual? Yes and no. Travel bloggers get paid for selling dreams, and there is nothing bad in what they're doing as long as they do it openly and fully disclose that they are publishing paid advertisements as their own blog stories. Buying and selling links, on the other hard, is search engine spam and violates the quality guidelines of search engines.
The links that bloggers sell are not marked properly with rel="nofollow", and many of them do not disclose their affiliation. Readers may think that the bloggers actually buy travel insurance from World Nomads and search engines are fooled to think that the paid, unnatural backlinks are genuine.
Here are some travel bloggers that are getting paid by World Nomads for spamming search engines:
- http://travelwith2ofus.com/yes-you-need ... urance.php
- http://www.enchantedexpeditions.com/per ... peditions/
- http://www.goingwherethewindblows.com/f ... insurance/
- http://www.josephle.com/blog/7-things-y ... ou-need-it
- http://www.livedreamwander.com/travel-r ... insurance/
- http://www.spintheglobeproject.com/trav ... insurance/
- http://www.touristisadirtyword.com/germ ... souces.php
- https://funtravelingwithkids.com/how-to ... insurance/
- https://worldtravelfamily.com/travel-in ... ed-travel/
- https://www.allgood.travel/fullscreen-p ... 522a0b8/4/
- https://www.goatsontheroad.com/world-no ... ckpackers/
- https://www.nomadicmatt.com/travel-blog ... insurance/
- https://www.rovolunteers.com/travel-ins ... nteers.htm
It is only a matter of time before Google penguin will catch this link spam scheme, or someone reports it to Google, and all the participants will be punished. Trust me, it's a good idea to remove such search engine spam from your website. Otherwise your search engine ranking will drop.